SimplyBook.me
FreemiumOnline booking system for service businesses with customizable booking pages, POS, client management, and integrations with Google, Facebook, and Instagram.
What does this tool do?
SimplyBook.me is a dedicated online appointment booking system designed for service-based businesses. It provides a customizable booking interface that clients can access via web, mobile app, Facebook, Instagram, or Google My Business, eliminating the need for manual scheduling. The platform handles the operational backbone: staff availability management, automated SMS/WhatsApp/email reminders, payment processing through Stripe, PayPal and other gateways, and a built-in POS system for on-site transactions. Beyond core scheduling, it includes business analytics to track popular services and providers, calendar synchronization with Google/Outlook to prevent double-bookings, and a loyalty/membership system. The pricing model scales with booking volume and feature selection, making it accessible for solopreneurs while supporting multi-location enterprises.
AI analysis from Feb 23, 2026
Key Features
- Multi-channel booking acceptance (website, Facebook, Instagram, Google My Business, branded client app, Booking.page)
- Automated reminders and notifications via SMS, WhatsApp, email, and push notifications with customizable message templates
- Payment processing integration with Stripe, PayPal, and other processors; optional cash/card acceptance via built-in POS system
- Calendar synchronization with Google Calendar and Outlook to prevent double-bookings
- Loyalty system, gift cards, coupons, and membership/recurring booking management for revenue optimization
- HIPAA compliance, SOAP notes, and medical intake forms for healthcare practitioners
- Business analytics dashboard tracking bookings, site visits, popular services, and staff performance
- Multi-location support with staff assignment per location
- Native integrations with Facebook, Instagram, Google My Business, QuickBooks, FreshBooks, Xero, and WordPress; REST API for custom integrations
Use Cases
- 1Hair salons and barbershops managing multiple stylists across one or multiple locations with client reminders to reduce no-shows
- 2Medical and wellness practitioners (therapists, chiropractors, dentists) using HIPAA-compliant features and intake forms for patient history
- 3Fitness studios offering class scheduling and recurring memberships with automated billing and client app access
- 4Consultants and coaches accepting bookings through their website, Facebook page, or branded client app while syncing with personal calendars
- 5Event venues and ticketing operations managing capacity, deposits, and product sales alongside appointment bookings
- 6Car rental and transportation services coordinating vehicle availability with staff across multiple locations
Pros & Cons
Advantages
- Genuinely multi-channel booking (web, app, Facebook, Instagram, Google) means clients can book where they already spend time, not forcing them to your website
- Automated reminder system via WhatsApp, SMS, and email measurably reduces no-shows—a concrete operational win for service businesses
- Integrated payment processing and POS system eliminates the need for separate payment and point-of-sale tools, reducing tool sprawl
- EU-hosted with ISO 27001 certification appeals to businesses in regulated industries or with European customer bases worried about data residency
- Scales pricing by bookings and features used rather than flat monthly tiers, allowing genuine micro-businesses to start free and avoid paying for unused functionality
Limitations
- Pricing details are not transparently listed on the homepage—prospects must sign up or contact sales to understand actual costs, making budget planning difficult
- The depth of customization for complex workflows (e.g., conditional intake forms, advanced resource dependencies) is unclear; may require API work for non-standard setups
- Calendar sync is limited to Google and Outlook—no support for CalDAV, Apple Calendar, or other less common systems, limiting flexibility for some users
- Admin app functionality appears focused on notifications and basic management; full feature parity with web platform is not clearly communicated
- Learning curve likely exists for small businesses unfamiliar with booking systems; limited evidence of onboarding resources or guided setup flows
Pricing Details
Pricing details not publicly available. Website states pricing is based on number of bookings and number of custom features chosen, mentions a free tier option (no credit card required), and references a free trial, but specific plan costs or booking limits are not disclosed.
Who is this for?
Service-based business owners and managers with 1-50 staff members: salon owners, medical practitioners, personal trainers, consultants, massage therapists, photographers, and event coordinators. Best suited for businesses that want a branded, multi-channel booking solution without developer resources. Less ideal for enterprises with complex custom workflows or those requiring deep integration with legacy systems.