Setmore
FreemiumFree online appointment scheduling with booking page, staff calendars, payment integration, and video meeting support for small businesses and teams.
What does this tool do?
Setmore is a cloud-based appointment scheduling platform designed to automate booking workflows for service-based businesses. It provides a customizable booking page where clients can view real-time availability and self-book services, with automatic calendar synchronization and appointment reminders via email or SMS. The tool integrates payment processing (Stripe, Square) to collect deposits or full payments upfront, reducing no-shows and cash flow delays. It supports video meeting integration with Zoom and Google Meet, making it suitable for remote consultations. The platform includes staff calendar management, class booking capabilities, and a live receptionist feature for handling phone inquiries. While positioned as free for small operations (up to 4 users), the core value proposition is eliminating manual scheduling work and reducing administrative overhead through automation.
AI analysis from Feb 23, 2026
Key Features
- Customizable online booking page with real-time availability display and service/pricing configuration
- Automatic appointment reminders via email and SMS with configurable timing
- Staff calendar management with multi-user support and role-based access
- Integrated payment processing via Stripe and Square for deposits and full payments
- Video meeting integration (Zoom, Google Meet) with one-click meeting link generation
- Calendar synchronization with Google Calendar and other third-party calendars
- Class booking capabilities for group sessions and recurring appointments
- Website widget embedding for one-click booking from business websites
Use Cases
- 1Beauty and wellness professionals (salons, spas, personal trainers) managing recurring appointments and staff schedules
- 2Medical and dental practices handling patient appointments with payment collection and HIPAA-compliant video consultations
- 3Legal professionals and consultants scheduling client meetings with automatic reminders and Zoom integration
- 4Photography studios and photographers managing session bookings with customizable service offerings and pricing
- 5Automotive repair shops and service centers coordinating technician availability across multiple bays
- 6Educational institutions and tutoring centers managing class enrollment and one-on-one lesson bookings
- 7Barber shops and hair salons with multiple stylists requiring unified calendar management
Pros & Cons
Advantages
- Genuinely free tier supports up to 4 users with core features, making it accessible for solo practitioners and micro-businesses without upfront cost
- Built-in payment processing (Stripe, Square integration) eliminates the need for separate invoicing tools and reduces payment collection friction
- Automatic SMS and email reminders demonstrably reduce no-show rates, which is a real pain point for service businesses
- Customizable branding on booking pages allows small businesses to maintain professional appearance without custom development
- Mobile apps for both iOS and Android provide genuine on-the-go access for staff managing schedules outside the office
Limitations
- Pro plan pricing ($5/user/month) becomes expensive quickly for larger teams, making it less competitive against fixed-price competitors for multi-staff operations
- Limited information on reporting and analytics capabilities—no mention of revenue tracking, staff performance metrics, or customer insights dashboards
- Free tier capped at 4 users is restrictive for small teams, forcing earlier upgrade than competitors offer
- No clear documentation of integration breadth; while major platforms are listed (Zoom, Square, Stripe), unclear if niche industry software integrates
- Class booking feature mentioned but not prominently featured or detailed, suggesting it may be underdeveloped compared to appointment-focused capabilities
Pricing Details
Free tier: $0/month for up to 4 users with core scheduling and booking features. Pro plan: $5 per user per month (annual pricing) for unlimited users. No monthly pricing displayed; annual commitment appears required for Pro tier. Free tier appears limited to single business location; upgrade requirements for multiple locations not explicitly stated.
Who is this for?
Solo practitioners and small service businesses (1-10 employees) including hair salons, dental/medical practices, personal trainers, photographers, and consultants. Best suited for appointment-heavy businesses in beauty, wellness, healthcare, and professional services. Less ideal for large multi-location enterprises or product-based businesses.