Amelia
PaidWordPress booking plugin for appointment scheduling with automated notifications, payment processing, employee management, and customer panel.
What does this tool do?
Amelia is a WordPress-native booking plugin designed to manage appointments and events with a step-by-step booking wizard that guides customers through service selection, employee assignment, date/time picking, and payment. It handles both appointment scheduling (with recurring options, custom durations, and packages) and event management (with tiered ticket pricing and capacity tracking). The plugin includes payment processing through PayPal, Stripe, Mollie, and RazorPay with deposit payment capabilities, automated email notifications, and a customer panel where clients can manage their bookings. The admin dashboard provides KPI monitoring, performance charts, and business analytics. Amelia also manages employee schedules, resource allocation (rooms, equipment), custom fields for data collection, and refund processing—positioning it as an all-in-one solution rather than a bare-bones booking form.
AI analysis from Feb 23, 2026
Key Features
- Step-by-step booking wizard with service, employee, location, date, time, and payment selection in one conversion-optimized flow
- Recurring appointment scheduling (daily, weekly, monthly, yearly) with customer management
- Service packages bundling multiple appointments with discounted pricing to drive upsells
- Custom service durations with individual pricing tiers visible during booking
- Event ticket management with capacity limits, multiple ticket types, and time-based or seasonal discount rules
- Deposit and partial payment functionality with personalized payment link distribution via email or customer panel
- Resource allocation and availability tracking (rooms, equipment, vehicles) preventing conflicts across employees
- Admin dashboard with KPI widgets, performance charts, and business analytics
- Multi-currency and multi-language support with customizable booking form design (colors, fonts)
- Payment processing and refunds through Stripe, PayPal, Mollie, RazorPay, and WooCommerce
- Automated email notifications and customer self-service panel for appointment management
- Custom form fields for collecting additional client information during booking
Use Cases
- 1Photography studios managing recurring client sessions and custom package pricing with deposit payments
- 2Service-based businesses (salons, fitness trainers, consultants) coordinating employee schedules across multiple time slots and locations
- 3Event organizers selling tiered tickets with dynamic pricing based on purchase timing or ticket type
- 4Healthcare or wellness practices managing patient appointments with custom intake forms and automated reminders
- 5Equipment rental or resource-sharing businesses tracking availability of cars, rooms, or tools across multiple employees
- 6Multi-service providers bundling services into packages to encourage upselling and increase average transaction value
- 7Businesses requiring partial/deposit payments upfront with flexible remaining balance collection options
Pros & Cons
Advantages
- Mature, stable plugin with 90,000+ customers and 5+ years of refinement, suggesting strong reliability and consistent updates
- Comprehensive feature set in a single plugin eliminates need for multiple integrations—handles scheduling, payments, notifications, customer panel, and analytics
- Flexible pricing models including packages, custom durations, deposits, and recurring appointments provide revenue optimization tools beyond basic booking
- Multiple payment gateway integrations (Stripe, PayPal, Mollie, RazorPay) with refund capability reduce reliance on external payment processors
- Resource management and employee scheduling prevent double-booking and allocate limited assets efficiently across teams
Limitations
- Pricing structure not fully transparent on landing page—only shows $1 starting price without detailing feature limitations or plan tiers
- WordPress-only solution limits portability; not suitable for businesses needing standalone or multi-platform booking systems
- Learning curve for advanced features like custom fields, package creation, and resource management may require technical setup or support assistance
- No mention of API documentation or webhook capabilities, suggesting limited integration potential with external CRM or business intelligence tools
- Customization heavily relies on WordPress theme compatibility and styling knowledge—not ideal for non-technical users wanting significant design changes
Pricing Details
Landing page displays '$1 U' for a Starter plan described as 'For individuals & small businesses,' but does not provide full pricing breakdown, feature limits per tier, or annual vs. monthly cost details. Website mentions a 15-day money-back guarantee and offers both Annual and Lifetime payment options. Specific pricing for higher tiers and feature inclusions require visiting the pricing page.
Who is this for?
Small to medium-sized service businesses with 1-20+ employees who need appointment and event booking with payment processing—including salons, fitness studios, photography practices, healthcare providers, consultants, and multi-service agencies. Best suited for WordPress site owners who want a native plugin rather than an external SaaS tool. Ideal for businesses managing employee schedules, shared resources, or selling tiered event tickets.