Metricool
FreemiumSocial media management platform with analytics, scheduling, and competitor tracking.
What does this tool do?
Metricool is a comprehensive social media management platform designed to streamline content planning, scheduling, and analytics across multiple social networks. The tool offers a unified dashboard that allows users to manage content creation, scheduling, and performance tracking from a single interface. It distinguishes itself with an AI-powered social media assistant that helps generate content ideas and an intuitive drag-and-drop calendar system that enables users to preview and schedule posts across different platforms.
AI analysis from Feb 17, 2026
Key Features
- AI-powered content generation assistant
- Drag-and-drop content calendar
- Automated performance reports
- Cross-platform scheduling
- Best posting time recommendations
- Team collaboration and approval workflows
- Media content library
Use Cases
- 1Social media content planning for marketing teams
- 2Performance tracking and analytics for multiple social platforms
- 3Collaborative social media management for agencies and brands
- 4Automated reporting and insights generation
- 5Cross-platform content scheduling and optimization
Pros & Cons
Advantages
- Supports over 15 social media and advertising platforms
- Built-in AI assistant for content creation
- Comprehensive analytics and reporting features
Limitations
- Multiple brands require separate accounts
- Advanced features only available in paid plans
- Potential complexity for small teams or individual users
Pricing Details
Free tier available. Paid plans include Starter and Advanced options with progressively more features. Exact pricing not specified on the website.
Who is this for?
Social media managers, digital marketing teams, agencies, and businesses looking to streamline their social media workflow across multiple platforms