Mention
PaidReal-time media monitoring tool tracking brand mentions across news, blogs, forums, and social media with sentiment analysis and competitive intelligence.
What does this tool do?
Mention is a social listening and media monitoring platform that tracks brand mentions across multiple channels including news sites, blogs, forums, and social media in real-time. The tool aggregates mentions from diverse sources and applies sentiment analysis to help organizations understand how their brand is being discussed. Beyond basic monitoring, Mention provides competitive intelligence capabilities, allowing users to track competitor mentions and market positioning. The platform appears designed for teams that need centralized visibility into brand conversations across fragmented digital channels, with the ability to categorize mentions by sentiment to identify both opportunities and potential PR issues quickly.
AI analysis from Feb 23, 2026
Key Features
- Real-time media monitoring across news, blogs, forums, and social media platforms
- Sentiment analysis classification of mentions as positive, negative, or neutral
- Competitive intelligence tracking to monitor competitor mentions and market activity
- Customizable alerts and notifications for brand mentions matching specified criteria
- Aggregated dashboard for centralized view of mention volume, trends, and sentiment distribution
Use Cases
- 1PR teams monitoring brand reputation and rapidly identifying crisis situations across news and social channels
- 2Marketing teams tracking campaign performance and brand awareness metrics through mention volume and sentiment trends
- 3Competitive intelligence gathering to monitor competitor product launches, messaging, and market positioning
- 4Customer feedback aggregation from forums, blogs, and social media to inform product development decisions
- 5Executive dashboards for C-suite visibility into overall brand health and market perception
- 6Customer service teams identifying and responding to complaints or support requests mentioned publicly online
- 7SEO and content teams understanding topic sentiment and identifying high-impact publications mentioning their brand
Pros & Cons
Advantages
- Unified monitoring across diverse sources (news, blogs, forums, social media) reduces the need for multiple point solutions
- Real-time alerts enable rapid response to mentions, which is critical for PR and crisis management
- Sentiment analysis categorization helps teams prioritize high-impact mentions without manual review of every result
Limitations
- The website content provided contains only cookie policies and tracking information, offering no detail on pricing, feature depth, or platform limitations
- No information on integrations with CRM systems, marketing automation platforms, or business intelligence tools that would extend utility
- Sentiment analysis accuracy concerns not addressed — false positives/negatives in automated sentiment tagging could lead to misdirected effort
Pricing Details
Pricing details not publicly available.
Who is this for?
Mid-to-large enterprises with dedicated PR, marketing, or communications teams that need centralized brand monitoring and rapid response capabilities. Best suited for organizations with significant online presence and reputational concerns, including SaaS companies, consumer brands, financial services, and media companies.