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Frill

Freemium
frill.co

Customer feedback and roadmap tool for product teams.

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Added on December 30, 2025← Back to all tools

What does this tool do?

Frill is a customer feedback management platform designed to help product teams collect, organize, and prioritize user suggestions and feature requests. The tool provides a comprehensive solution for capturing customer ideas through a customizable widget, allowing teams to build a public roadmap and keep users informed about product developments. By enabling voting, commenting, and tracking of ideas, Frill helps product teams make data-driven decisions about feature prioritization.

AI analysis from Feb 18, 2026

Key Features

  • Customer feedback widget
  • Public roadmap builder
  • Idea voting and prioritization matrix
  • Automatic status update emails
  • SSO authentication
  • Full translation support
  • Customizable brand themes

Use Cases

  • 1Collecting and tracking customer feature requests
  • 2Building and sharing a public product roadmap
  • 3Prioritizing product development based on user feedback
  • 4Managing customer communication about product updates
  • 5Integrating feedback collection into existing support workflows

Pros & Cons

Advantages

  • Intuitive and clean user interface
  • Extensive integration options with tools like Slack, Jira, and Zendesk
  • Customizable feedback widget that can be embedded on websites

Limitations

  • May be overkill for very small teams or early-stage startups
  • Potential information overload with multiple feedback channels
  • Requires active management to maintain engagement

Pricing Details

Pricing details not publicly available.

Who is this for?

Product teams in SaaS, digital products, and software companies looking to systematize customer feedback and improve product development processes

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