Drip
PaidE-commerce email and SMS marketing automation platform with behavior-based workflows, revenue attribution, and deep integrations with Shopify and WooCommerce.
What does this tool do?
Drip is a marketing automation platform purpose-built for e-commerce businesses, particularly those operating on Shopify and WooCommerce. It goes beyond basic email marketing by offering behavior-triggered workflows that respond to customer actions like abandoned carts, product views, and purchase history. The platform emphasizes revenue attribution, allowing merchants to directly connect marketing campaigns to sales impact rather than vanity metrics. It combines email and SMS capabilities in a single interface, eliminating the need for separate tools. The core value proposition centers on automating customer journeys based on actual store behavior rather than generic segmentation, making it particularly suited for DTC (direct-to-consumer) brands that need to maximize customer lifetime value through targeted, sequential messaging.
AI analysis from Feb 23, 2026
Key Features
- Behavior-based workflow automation triggered by customer actions (purchases, browsing, cart abandonment)
- Revenue attribution tracking connecting campaigns directly to sales
- Native Shopify and WooCommerce integrations with transactional data sync
- Combined email and SMS messaging in unified campaigns
- Customer segmentation based on purchase history and behavior patterns
- Visual workflow builder for non-technical marketers
- Abandoned cart and post-purchase automation sequences
Use Cases
- 1Abandoned cart recovery emails and SMS sequences triggered automatically when customers leave items in their cart
- 2Post-purchase upsell and cross-sell campaigns based on what customers actually bought
- 3Re-engagement campaigns targeting inactive customers with personalized product recommendations
- 4Welcome series automation for new email subscribers with graduated product education
- 5VIP customer nurturing with exclusive offers based on total lifetime purchase value
- 6Browse abandonment sequences triggered when customers view products but don't add to cart
- 7Win-back campaigns for lapsed customers using behavioral purchase patterns
Pros & Cons
Advantages
- Deep Shopify and WooCommerce integration means native access to real transactional and behavioral data without API setup friction
- Revenue attribution tracking directly ties campaigns to sales, solving the common problem of proving marketing ROI
- Behavior-triggered workflows are visual and require no code, making them accessible to non-technical marketers
- Combined email and SMS platform reduces tool fragmentation and keeps messaging strategies unified
Limitations
- Heavily optimized for e-commerce; less suitable for service-based businesses, SaaS, or B2B companies
- Website content provided doesn't include pricing information, making cost comparison difficult for prospects
- Platform appears to require merchant stores (Shopify/WooCommerce); unclear how flexible it is for custom integrations
- Cookie consent section dominates the website content, suggesting privacy/compliance complexity that could hinder implementation
Pricing Details
Pricing details not publicly available on the provided website content.
Who is this for?
E-commerce entrepreneurs and marketing teams running DTC brands on Shopify or WooCommerce who need to automate customer journeys and prove marketing ROI. Best suited for companies with 5-500 employees in retail, fashion, beauty, food, and other product-based industries.