Slice
FreemiumOnline ordering platform specifically for independent pizzerias, offering commission-free ordering, marketing tools, and delivery management.
What does this tool do?
Slice is a B2B2C ordering platform designed specifically for independent pizzerias to compete with aggregators like DoorDash and Uber Eats. Unlike traditional third-party delivery apps that take 15-30% commissions, Slice operates on a commission-free model for restaurant partners, positioning itself as a pro-local alternative. The platform provides independent pizzerias with their own branded ordering experience (web and mobile app), integrated delivery management tools, and marketing capabilities to drive customer acquisition. Slice handles the technical infrastructure—payment processing, order routing, customer support—while restaurants maintain direct customer relationships and pricing control. The consumer-facing experience emphasizes discovering authentic local pizzerias across major metros, with geographic and cuisine-based browsing.
AI analysis from Feb 23, 2026
Key Features
- Commission-free online ordering infrastructure with payment processing
- Branded web and mobile app ordering experience for individual restaurants
- Integrated delivery management and order routing system
- City and pizza-type based discovery browsing for consumers
- Marketing and customer acquisition tools for restaurant partners
- 24/7 merchant and customer support
Use Cases
- 1Independent pizzeria owners seeking to reduce delivery app commission costs while maintaining online ordering capability
- 2Regional pizza chains wanting branded, direct-to-consumer ordering without platform intermediaries
- 3Pizza shops building direct customer relationships and capturing customer data for repeat business
- 4Consumers searching for local independent pizzerias as an alternative to chain delivery
- 5Pizzerias managing order volume and delivery logistics across multiple orders simultaneously
- 6Restaurant owners accessing marketing tools and analytics to understand ordering patterns and optimize menus
Pros & Cons
Advantages
- Zero commission model for restaurants is genuinely competitive against 20-30% aggregator fees, improving restaurant margins significantly
- Maintains direct customer relationships and data ownership, allowing restaurants to build loyalty programs and repeat customer bases
- Established presence in major pizza markets (NYC, Chicago, Philadelphia, LA) with existing customer traction and brand recognition
- 24/7 customer support and comprehensive merchant tools reduce operational burden for independent owners
Limitations
- Limited to pizza and adjacent food items—not a general restaurant delivery solution, which restricts addressable market
- Requires restaurants to actively market Slice and build customer awareness, unlike aggregators with massive existing user bases
- No pricing transparency on website; commission structure, platform fees, or payment terms are completely hidden, making business case evaluation difficult
- Geographic coverage appears limited to select major metros despite 'View All Cities' link; many regions and smaller cities are excluded
- The website provides minimal detail about actual merchant tools, delivery management capabilities, or integration options
Pricing Details
Pricing details not publicly available. No information about subscription tiers, platform fees, payment processing costs, or any revenue-sharing model is disclosed on the website.
Who is this for?
Independent pizzeria owners and small regional pizza chains with $500K-$5M annual revenue seeking to reduce third-party delivery app dependency. Best suited for pizza shops in established metros (NYC, Chicago, Philadelphia, Boston, LA) with existing customer bases who can drive online discovery. Not suitable for restaurants new to delivery or those without pizza-centric menus.