Vidyard
FreemiumVideo platform for sales and marketing teams with screen recording, personalized video messaging, hosting, analytics, and CRM integrations.
What does this tool do?
Vidyard is a specialized video platform designed for sales and marketing teams to create, send, and track personalized video messages at scale. The core offering centers on screen recording and asynchronous video messaging, allowing sellers to record quick personalized videos for prospects rather than scheduling synchronous calls. Recently, the platform has evolved to include agentic AI capabilities through its Video Agent product, which automatically generates and sends personalized videos to buyers based on triggers. The platform provides hosting for business videos, detailed analytics tracking viewer engagement (click-through rates, reply rates, watch duration), and integrations with major CRM systems like Salesforce, HubSpot, and Marketo. The value proposition is built around reducing friction in sales outreach—personalized videos have demonstrated 8x improvement in CTR and 4x improvement in reply rates according to their case studies.
AI analysis from Feb 23, 2026
Key Features
- Screen and camera recording with real-time editing: Record personalized videos with screen captures and webcam, with in-browser editing to trim or add text overlays
- AI-powered Video Agent: Automated system that generates and sends personalized video messages to prospects at scale based on defined triggers and rules
- AI Avatar generation: Create on-brand AI video personas that deliver messages at scale without needing manual recording for each recipient
- Video hosting and management: Centralized repository for all business videos with customizable video players and landing pages for brand control
- Detailed analytics and insights: Track video opens, watch duration, engagement hotspots, click-through rates, and reply metrics to measure campaign effectiveness
- CRM and sales engagement integrations: Native integrations with Salesforce, HubSpot, Gong, Marketo, and other platforms for embedded workflows
- Personalization at scale: Dynamic video insertion based on recipient data (name, company, job title) to create the feeling of individual personalized videos
Use Cases
- 1Cold outreach and prospecting: Sales reps record personalized video intros to stand out in crowded inboxes and improve response rates on initial outreach
- 2Deal progression and follow-up: Sending personalized product demos, objection handling videos, or closing arguments to move deals through the sales pipeline
- 3Sales enablement and training: Marketing and sales operations teams create video tutorials, objection handling guides, and best practice videos for team members
- 4Marketing lead generation: Hosting gated video content that prospects must watch to capture leads, with detailed engagement analytics to identify buyer intent
- 5Corporate communications: Internal teams use the platform for company announcements, training content, and asynchronous video updates across distributed teams
- 6Account-based marketing (ABM): Creating targeted video content for specific high-value accounts, tracked through analytics to measure engagement
- 7Automated customer onboarding: Video Agent sends personalized onboarding videos to new customers with relevant product walkthroughs based on their use case
Pros & Cons
Advantages
- Strong analytics and engagement tracking: Detailed metrics on who watched videos, for how long, and whether they clicked CTAs, providing concrete data on outreach effectiveness
- Genuine integration ecosystem: Works with the major CRM and sales engagement platforms (Salesforce, HubSpot, Gong, Marketo) that most B2B teams already use, not just standalone functionality
- AI automation at scale: Video Agent feature removes the manual bottleneck of recording individual videos, automatically generating personalized videos to many prospects at once
- Proven ROI documentation: Case studies show measurable improvements (8x CTR, 4x reply rates) with customer logos, making the business case easier to justify internally
- Freemium model with Chrome extension: Free tier access plus browser extension reduces adoption friction for testing
Limitations
- Pricing opacity: The website has a pricing page link but no actual pricing details are displayed, making it impossible to assess cost relative to competitors or budget requirements
- Steep learning curve for AI features: Video Agent and AI Avatars are relatively new; the platform may require significant onboarding to use agentic AI effectively, and quality control of AI-generated videos may vary
- Limited to asynchronous video workflow: The platform doesn't include live video call functionality, which means teams still need separate tools for real-time demos or video meetings
- Potential video fatigue concerns: Heavy reliance on personalized videos at scale (especially AI-generated ones) may eventually suffer from deliverability issues or recipient skepticism as the tactic becomes more common
- Analytics depend on engagement actions: Views and engagement metrics only work if recipients actually click links or take tracked actions; passive video viewers won't generate full insights
Pricing Details
Pricing details not publicly available. The website displays a Pricing link but does not show specific pricing tiers, per-seat costs, or feature breakdowns. A free Chrome extension is available, and there is a free sign-up option, but plan limits are not specified.
Who is this for?
B2B sales and marketing teams, particularly those in SaaS, financial services, and mid-market to enterprise companies. Primary users are individual sales reps, sales teams looking to improve prospecting efficiency, marketing teams managing lead generation campaigns, and sales enablement/operations teams building training content. Best suited for organizations where asynchronous video communication can replace some synchronous calls and where detailed engagement analytics are valued for ROI measurement.