Shippo
FreemiumShipping API and platform offering discounted USPS, UPS, and FedEx rates with label creation, tracking, and returns management for businesses and developers.
What does this tool do?
Shippo is a multi-carrier shipping platform that abstracts away the complexity of managing USPS, UPS, FedEx, DHL, and international carriers through a unified API and dashboard. It offers discounted negotiated rates across carriers, automated label generation, real-time tracking, and returns management—targeting both e-commerce businesses using their web app and developers building shipping functionality into custom systems. The platform handles address validation, rate shopping across carriers, and provides shipping insurance, making it particularly useful for businesses that need to optimize shipping costs without managing separate integrations with each carrier directly.
AI analysis from Feb 23, 2026
Key Features
- Multi-carrier rate shopping and comparison across USPS, UPS, FedEx, DHL, and 10+ additional carriers
- Automated shipping label generation with batch processing capabilities
- Real-time shipment tracking with unified tracking dashboard across all carriers
- Address validation API to reduce shipping errors and return-to-sender issues
- Integrated shipping insurance for damage and loss protection
- Returns management and return label generation
- Pre-built integrations with major e-commerce platforms and marketplaces
- Developer-friendly REST API with comprehensive documentation and support
Use Cases
- 1E-commerce businesses shipping from Shopify, WooCommerce, or BigCommerce needing consolidated label printing and carrier rate comparison
- 2Third-party logistics providers (3PLs) managing shipping for multiple clients across different carrier networks
- 3SaaS platforms and software providers embedding shipping functionality into their product via the Shippo API
- 4Marketplace operators like Amazon and Walmart sellers needing multi-carrier fulfillment and tracking across platforms
- 5High-volume direct-to-consumer brands optimizing shipping costs by automatically rating and selecting the cheapest carrier per shipment
- 6Subscription box and fulfillment services requiring batch label generation and returns management at scale
Pros & Cons
Advantages
- Extensive carrier coverage with 10+ major carriers (USPS, UPS, FedEx, DHL, Royal Mail, Canada Post, etc.) enabling real competitive rate comparison per shipment
- Deep integrations with major e-commerce platforms (Shopify, WooCommerce, BigCommerce, Wix, Square, Amazon, Walmart) reducing setup friction for non-technical users
- Well-documented REST API with shipping-specific endpoints (Address API, Tracking API, Rating API) making it developer-friendly for custom implementations
- Transparent carrier rate negotiation and discounted pricing across carriers, potentially saving significant costs for volume shippers
- Returns management and shipping insurance built directly into the platform rather than requiring separate tools
Limitations
- Pricing structure not clearly displayed on homepage—requires contacting sales or viewing pricing pages separately, making it difficult to assess cost upfront
- Dependent on carrier account integration; users still need active accounts with individual carriers, limiting true carrier abstraction
- No mention of international shipping support for non-major carriers, which may limit usefulness for businesses shipping to niche markets
- Limited visibility into customer support quality or SLA guarantees—support portal exists but responsiveness unclear
- Appears to focus heavily on larger SMBs and enterprise; pricing may not be competitive for very small sellers with minimal monthly shipments
Pricing Details
Pricing details not publicly available on the main website. Separate pricing pages exist for App pricing (https://goshippo.com/pricing) and API pricing (https://goshippo.com/pricing/api), but specific rates are not listed in the provided content. The site directs users to 'Contact sales' for custom pricing based on volume.
Who is this for?
E-commerce business owners (SMBs to enterprise) selling on Shopify, WooCommerce, Amazon, or Walmart; developers building shipping into SaaS platforms or marketplaces; 3PLs and fulfillment centers managing multi-carrier logistics; high-volume direct-to-consumer brands seeking shipping cost optimization.