PostHog
FreemiumOpen source product analytics with session recording, feature flags, and A/B testing.
What does this tool do?
PostHog is an open-source product analytics platform that goes beyond traditional analytics by offering a comprehensive 'Product OS' for software teams. It provides a suite of tools including product analytics, session recording, feature flags, A/B testing, and AI-powered insights. Unlike traditional analytics tools, PostHog aims to be a single source of truth for product development, integrating data from multiple sources to help teams understand and improve their product's user experience.
AI analysis from Feb 18, 2026
Key Features
- Product Analytics
- Session Replay
- Feature Flags
- A/B Testing
- Error Tracking
- AI-powered Insights
- Data Warehouse
- User Activity Feed
- Webhooks and API Integration
Use Cases
- 1Tracking user behavior and product usage
- 2Conducting A/B tests and feature experiments
- 3Recording and analyzing user sessions
- 4Implementing feature flags for controlled rollouts
- 5Consolidating product data from multiple sources
- 6Generating AI-powered insights about product performance
- 7Monitoring error tracking and user interactions
Pros & Cons
Advantages
- Generous free tier (98% of customers use for free)
- Open-source with transparent company operations
- Comprehensive product analytics suite
- Flexible usage-based pricing
- Built-in data warehouse with multiple integrations
Limitations
- Might be complex for non-technical users
- Requires some development knowledge to fully implement
- AI features are still in beta
- Can become expensive at high usage volumes
- Requires ongoing configuration and maintenance
Pricing Details
Usage-based pricing with generous free tiers. Examples: Product Analytics (1M events/month free, $0.00005/event), Session Replay (5,000 recordings/month free, $0.005/recording), Feature Flags (1M requests/month free, $0.0001/request)
Who is this for?
Product engineers, software development teams, startups, and tech companies looking for comprehensive product analytics and user insights