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PostHog

Freemium
posthog.com

Open source product analytics with session recording, feature flags, and A/B testing.

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Added on December 30, 2025← Back to all tools

What does this tool do?

PostHog is an open-source product analytics platform that goes beyond traditional analytics by offering a comprehensive 'Product OS' for software teams. It provides a suite of tools including product analytics, session recording, feature flags, A/B testing, and AI-powered insights. Unlike traditional analytics tools, PostHog aims to be a single source of truth for product development, integrating data from multiple sources to help teams understand and improve their product's user experience.

AI analysis from Feb 18, 2026

Key Features

  • Product Analytics
  • Session Replay
  • Feature Flags
  • A/B Testing
  • Error Tracking
  • AI-powered Insights
  • Data Warehouse
  • User Activity Feed
  • Webhooks and API Integration

Use Cases

  • 1Tracking user behavior and product usage
  • 2Conducting A/B tests and feature experiments
  • 3Recording and analyzing user sessions
  • 4Implementing feature flags for controlled rollouts
  • 5Consolidating product data from multiple sources
  • 6Generating AI-powered insights about product performance
  • 7Monitoring error tracking and user interactions

Pros & Cons

Advantages

  • Generous free tier (98% of customers use for free)
  • Open-source with transparent company operations
  • Comprehensive product analytics suite
  • Flexible usage-based pricing
  • Built-in data warehouse with multiple integrations

Limitations

  • Might be complex for non-technical users
  • Requires some development knowledge to fully implement
  • AI features are still in beta
  • Can become expensive at high usage volumes
  • Requires ongoing configuration and maintenance

Pricing Details

Usage-based pricing with generous free tiers. Examples: Product Analytics (1M events/month free, $0.00005/event), Session Replay (5,000 recordings/month free, $0.005/recording), Feature Flags (1M requests/month free, $0.0001/request)

Who is this for?

Product engineers, software development teams, startups, and tech companies looking for comprehensive product analytics and user insights

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