Plausible
PaidPrivacy-friendly Google Analytics alternative with simple, lightweight tracking.
What does this tool do?
Plausible is a privacy-focused, lightweight web analytics platform designed as a streamlined alternative to Google Analytics. It offers a minimalist, user-friendly dashboard that provides essential website traffic insights without the complexity of traditional analytics tools. The platform distinguishes itself by prioritizing user privacy, using a minimal tracking script that doesn't rely on cookies, and ensuring GDPR and CCPA compliance.
AI analysis from Feb 17, 2026
Key Features
- Automatic scroll depth tracking
- UTM campaign tracking
- Conversion goals and funnels
- Search Console integration
- Real-time dashboard
- Codeless event tracking
- AI traffic source identification
- Built-in bot and spam filtering
Use Cases
- 1Tracking website traffic for small to medium-sized businesses
- 2Monitoring SEO performance and organic search traffic
- 3Analyzing marketing campaign effectiveness
- 4Tracking user engagement and content performance for blogs and content sites
- 5Measuring conversion rates and user behavior for SaaS and e-commerce platforms
Pros & Cons
Advantages
- Extremely lightweight and fast-loading tracking script
- Strong privacy protection without requiring cookie consent
- Simple, intuitive dashboard with no learning curve
- Open-source and self-hostable
- Real-time analytics with automatic bot filtering
Limitations
- Limited advanced features compared to Google Analytics
- Paid service with no completely free tier for high-traffic sites
- Less comprehensive integration ecosystem
- May lack deep historical data and complex segmentation options
Pricing Details
Starts with a free trial. Paid plans begin at $9/month for up to 10,000 monthly pageviews, with increasing prices for higher traffic volumes. Self-hosting option available for free.
Who is this for?
Small to medium-sized businesses, bloggers, startups, freelancers, and privacy-conscious website owners who want straightforward analytics without complex setup