MailerLite
FreemiumEmail marketing with newsletters, automations, landing pages, and forms.
What does this tool do?
MailerLite is a comprehensive email marketing platform designed to help businesses and creators build, manage, and optimize their email communication strategies. The tool offers a robust suite of features that go beyond basic email sending, including advanced automation workflows, customizable landing pages, signup forms, and integrated marketing tools. It aims to simplify email marketing by providing intuitive drag-and-drop editors, template libraries, and intelligent segmentation capabilities that allow users to create targeted, personalized email campaigns.
AI analysis from Feb 18, 2026
Key Features
- Drag-and-drop email editor
- Marketing automation workflows
- Landing page builder
- Signup form creation
- A/B testing capabilities
- Email performance analytics
- List management and segmentation
Use Cases
- 1Small business email marketing campaigns
- 2E-commerce product announcements and promotions
- 3Newsletter creation and distribution
- 4Lead generation and nurturing
- 5Event and webinar email communications
Pros & Cons
Advantages
- User-friendly drag-and-drop email builder
- Robust marketing automation workflows
- Affordable pricing for small to medium businesses
Limitations
- Limited advanced segmentation in lower-tier plans
- Some advanced features require higher-tier subscriptions
- Less enterprise-level complexity compared to enterprise email platforms
Pricing Details
Free plan available for up to 1,000 subscribers. Paid plans start around $10/month and scale based on subscriber count.
Who is this for?
Small to medium-sized businesses, entrepreneurs, digital marketers, content creators, and online course providers