Just Eat
FreeGlobal food delivery marketplace operating in 20+ countries connecting millions of customers with restaurant partners for delivery and collection orders.
What does this tool do?
Just Eat is a food delivery marketplace that aggregates restaurants and enables customers to order meals for delivery or pickup across 20+ countries. The platform functions as a two-sided marketplace connecting hungry customers with restaurant partners, handling order placement, payment processing, and logistics coordination. Rather than operating its own delivery fleet exclusively, Just Eat often partners with third-party delivery providers or restaurants' own delivery services. The platform provides restaurant discovery through search and filtering, real-time order tracking, multiple payment options, and customer rating/review systems. For restaurants, it offers visibility to a large customer base and order management tools. The service operates regionally with localized versions (UK, Australia, Canada, etc.), each adapted to local restaurant ecosystems and payment preferences.
AI analysis from Feb 23, 2026
Key Features
- Restaurant search and filtering with cuisine type, ratings, delivery time, and distance parameters
- Real-time order tracking from confirmation through delivery with estimated arrival times
- Multiple payment options including credit cards, digital wallets, and cash on delivery depending on region
- Customer reviews and ratings system with photos enabling informed restaurant selection
- Restaurant management dashboard for orders, menu updates, and operational analytics
- Integration with local delivery networks and restaurant logistics partners
- Loyalty/rewards programs and promotional offers pushed to repeat customers
Use Cases
- 1Busy professionals ordering lunch during work without leaving the office
- 2Restaurants expanding their customer reach beyond walk-in traffic and phone orders
- 3Families coordinating meal delivery for weeknight dinners across multiple locations
- 4Event planners arranging catered food delivery for corporate meetings or gatherings
- 5Students in university housing discovering and ordering from nearby restaurants
- 6Delivery partners using the platform as one of multiple gig work income streams
- 7International travelers finding familiar cuisine options in unfamiliar cities
Pros & Cons
Advantages
- Massive restaurant selection with 20+ country coverage providing genuine convenience for users in major cities
- Established brand with significant scale means consistent service reliability and customer support infrastructure
- Integration with payment systems and real-time tracking provides transparency from order placement to delivery arrival
- Two-sided network effects create defensible competitive moat as more restaurants and customers drive platform value
Limitations
- Delivery fees and service charges often add 25-40% to final bill, making casual orders significantly more expensive than dining out
- Availability heavily dependent on geographic location—rural and suburban areas have minimal restaurant selection
- Food quality suffers during transit, especially for items not designed for delivery (fries, fresh salads, hot soups)
- Restaurant onboarding complexity and commission fees (typically 15-30%) create friction for small independent operators
- Competition from DoorDash, Uber Eats, and regional players has commoditized delivery, reducing Just Eat's competitive differentiation
Pricing Details
Pricing details not publicly available. Just Eat operates a marketplace model where customers pay restaurant menu prices plus delivery fees (typically £2-5 in UK) and service charges (usually 10-15%). Restaurant commission rates are negotiated partnerships but industry standard is 15-30% of order value.
Who is this for?
Urban consumers aged 18-55 seeking convenient meal delivery; restaurants of all sizes wanting digital ordering channels; delivery partners seeking gig work; small business owners managing multiple location orders.