itch.io
FreeIndie game marketplace for downloads, demos, and game jams community.
What does this tool do?
itch.io is a specialized digital marketplace exclusively focused on indie game distribution and discovery. Unlike mainstream platforms like Steam, it offers a more democratic, creator-friendly environment where independent game developers can easily upload, sell, and share their games with minimal barriers to entry. The platform supports a wide range of game types, from browser-based titles to downloadable games across multiple platforms, with a strong emphasis on experimental, niche, and emerging game design.
AI analysis from Feb 18, 2026
Key Features
- DRM-free game downloads
- Built-in game jam hosting platform
- Desktop app for game management
- Developer community and devlogs
- Flexible pricing models including pay-what-you-want
- Cross-platform game support
Use Cases
- 1Indie game developers publishing their first game
- 2Game design students showcasing portfolio projects
- 3Hobbyist game creators distributing free or paid games
- 4Players searching for unique, non-mainstream games
- 5Game jam participants sharing competition entries
Pros & Cons
Advantages
- Zero upfront costs for game developers
- Highly flexible revenue sharing model
- Strong community and discovery mechanisms for small creators
- Supports multiple game platforms and formats
Limitations
- Less traffic compared to major game distribution platforms
- Limited visibility for non-viral games
- Smaller audience than mainstream marketplaces
- Minimal built-in marketing tools for developers
Pricing Details
Free for developers to upload games, platform takes percentage of sales (no upfront costs)
Who is this for?
Independent game developers, small game studios, hobbyist creators, experimental game designers, and players interested in unique, non-mainstream games