Hotjar
FreemiumBehavior analytics with heatmaps, session recordings, and user feedback tools.
What does this tool do?
Hotjar is a comprehensive user behavior analytics platform that helps businesses understand how users interact with their websites and apps. By combining visual tools like heatmaps, session recordings, and funnels with direct user feedback mechanisms, Hotjar provides a holistic view of user experience. Recently merged with Contentsquare, the platform now offers even more advanced insights, enabling teams to quickly identify usability issues, optimize conversion paths, and make data-driven design decisions.
AI analysis from Feb 17, 2026
Key Features
- Click and scroll heatmaps
- Full session recordings
- Conversion funnel tracking
- AI-powered survey generation
- User feedback and sentiment analysis
- Website and prototype user testing
Use Cases
- 1Identifying website UX bottlenecks and drop-off points
- 2Analyzing user interaction patterns through heatmaps
- 3Conducting user research with quick surveys and feedback tools
- 4Tracking conversion funnel performance
- 5Debugging user experience issues through session replays
Pros & Cons
Advantages
- Easy-to-use, visual analytics tools
- No-code implementation with simple tracking script
- Comprehensive user behavior insights across multiple dimensions
Limitations
- Limited historical data retention on lower-tier plans
- Can become expensive for high-traffic websites
- Potential performance impact from tracking scripts
Pricing Details
Pricing details not publicly available. Requires contacting sales through Contentsquare platform.
Who is this for?
Website owners, UX designers, product managers, digital marketing teams, and conversion optimization specialists in small to enterprise-level organizations