Ghost
FreemiumOpen-source publishing platform for professional blogging.
What does this tool do?
Ghost is an open-source publishing platform designed specifically for professional content creators, bloggers, and publishers who want to build a sophisticated online presence with membership and monetization capabilities. Unlike traditional blogging platforms, Ghost offers a clean, minimalist publishing experience with powerful built-in tools for creating websites, sending newsletters, and managing paid subscriptions. It provides creators with complete control over their content and brand, with a focus on helping users transform their audience into a sustainable business.
AI analysis from Feb 18, 2026
Key Features
- Built-in email newsletter distribution
- Membership and paid subscription management
- Rich media content support (images, video, audio)
- Native audience analytics dashboard
- Multiple newsletter segmentation options
- Custom theme and design controls
- Extensive third-party integrations
Use Cases
- 1Professional bloggers building a personal brand
- 2Independent journalists creating newsletter publications
- 3YouTubers and content creators developing a supplemental website
- 4Small media companies managing online publications
- 5Artists and musicians sharing updates with fans
Pros & Cons
Advantages
- Beautiful, customizable themes with extensive marketplace
- Native newsletter and membership subscription features
- Advanced native analytics for understanding audience engagement
- Open-source platform with high customization potential
Limitations
- Requires more technical skills compared to drag-and-drop website builders
- Self-hosting can be complex for non-technical users
- Limited native design customization without coding knowledge
Pricing Details
Free 14-day trial available. Pricing starts at $11/month for self-hosting and scales up to enterprise solutions. Hosting costs are separate from platform fees.
Who is this for?
Professional content creators, independent publishers, journalists, bloggers, and small media companies looking for a sophisticated publishing platform with monetization tools