Fathom
PaidPrivacy-focused website analytics as a Google Analytics alternative.
What does this tool do?
Fathom is a privacy-focused website analytics platform designed as a streamlined alternative to Google Analytics. The tool prioritizes simplicity and user privacy, offering website owners a way to track visitor metrics without invasive data collection or complex interfaces. By anonymizing IP addresses and avoiding cookies, Fathom provides actionable insights while maintaining strict compliance with global privacy regulations like GDPR and CCPA.
AI analysis from Feb 18, 2026
Key Features
- Cookieless tracking
- IP address anonymization
- Real-time website analytics
- Google Search Console integration
- Privacy law compliance
- Bot and spam traffic blocking
Use Cases
- 1Tracking website traffic for small to medium businesses
- 2Monitoring content performance for blogs and media sites
- 3Analyzing visitor behavior for e-commerce platforms
- 4Measuring marketing campaign effectiveness
- 5Providing GDPR-compliant analytics for European websites
Pros & Cons
Advantages
- Single-line code installation process
- No cookie consent banners required
- Real-time traffic filtering to block bots and spam
- Forever data retention with no data sampling
Limitations
- Less granular reporting compared to Google Analytics
- Higher cost compared to free Google Analytics
- Limited advanced segmentation features
- Fewer third-party integrations
Pricing Details
Free 7-day trial available. Specific pricing tiers not detailed in provided content.
Who is this for?
Small to medium businesses, content creators, privacy-conscious website owners, and organizations requiring GDPR-compliant analytics